A proactive approach

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Stephen King of Go North East has made a name for himself in the world of marketing – always pushing himself to do better. Angela Youngman found out more about his philosophy

Rebecca Ball, Creative Director at Sunderland Culture, with Stephen King and the Sunderland Bid Bus

“Take the opportunity, grab it by the horns and be proud of what you have achieved” is the advice of UK Bus Award winner Stephen King from Go North East. “When I discovered I was on the shortlist for the Leadership and Inspiration Award I was shocked,” he said.

“Completing the nomination forms really made me think about what I had been doing, what I had learned and how much I had achieved. It also made me reflect on the experiences I have had over the years. […]

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