Alton Towers appoints Jack Osbourne ‘director of fear’

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Reality TV and Adrenaline Junkie star to supervise creation of terrifying new attraction

Alton Towers Resort has announced a new recruit – Jack Osbourne. The adrenaline junkie has been employed to ensure a forthcoming attraction at the theme park, due to open on March 24, 2012, is the most terrifying to date. Osbourne has been settling into his new role as ‘director of fear’ and is working alongside Alton Towers Resort’s fear experts to develop the concept for the attraction. He is already talking about putting a heart rate monitor at the attraction’s exit to record just how scary it is.

The new attraction will be a psychologically and physically thrilling experience, taking place in a dark, intense underground setting. It will be based around the back-story of the original Nemesis attraction, which opened in 1994. As director of fear, Osbourne will be involved throughout the attraction’s development stages and will be the first to test it out, guaranteeing that every element is as scary as possible. The name for the attraction is set to be revealed in the coming months.

Osbourne’s daredevil encounters whilst filming ‘Adrenaline Junkie’ allow him to call on all of his death defying experiences to shape and create a new type of attraction unlike anything else in the world. Osbourne’s most fearful experience to date, a caving expedition, inspired the new attraction, designed to spark a sense of terror underground.

Katherine Duckworth, head of consumer marketing from Alton Towers Resort, said: “The Resort loves having Jack around. After settling into his new office at Alton Towers Resort, Jack’s first task will be to ensure the chosen location is the deepest, darkest area of the Resort by venturing underground himself.

“We are hoping that Jack will run his ideas past his dad, the Prince of Darkness, Ozzy Osbourne, famed for biting the heads off bats! There really are no limits in terms of complete fear for the attraction and we are confident the attraction will deliver just that when it is unleashed in March.”

Alton Towers continue to offer an impressive 40% group discount for parties of 10 or more through 2012, at 2011 prices for bookings before the end of this year. Groups of seven to nine can save 35%.

For more details on the upcoming attraction, visit www.altontowers.com/2012. Details on group rates and bookings can be found at www.altontowers.com/groups/