Arriva launches Glimble digital mobility platform in Italy

News stories are free to read. Click here for full access to all the features, articles and archive from only £8.99.


Arriva is launching its ‘Glimble’ digital platform in Trieste, Italy, as part of its expansion within the Mobility as a Service (MaaS) sector, having first developed and inaugurated the brand in the Netherlands. Developed in partnership with Moovit, Glimble has been designed with pan-European potential to enable more accessible and sustainable choices, and to help change the way that people travel, especially in cities.

The MaaS app brings together all transport options, combined with active travel (walking and cycling) to enable door-to-door journeys, rather than just station-to-station, and allows Arriva to provide services beyond its own operations and enable integrated, multimodal journeys. Trieste will be the first city in Italy to be served by Glimble, with wider roll-out to other cities also being considered for the future. In Italy, Arriva is one of the leading operators of buses, with a fleet of over 2,500 vehicles.

Sian Leydon, Arriva Group Managing Director for Mainland Europe, said: “In a world where everyone is constantly on the move and connection and accessibility is essential, we need to be adaptable and nimble to passenger needs, while also encouraging more sustainable choices. Our Glimble brand started its Arriva journey in the Netherlands, but we always knew it had scalability and pan-European potential, so the launch in Italy is a very exciting development for us as a leading European mobility provider. We will continue to explore other opportunities in MaaS where data laws allow us to do so.”

Managing Director of Arriva in Italy Angelo Costa added: “A platform like Glimble is essential to encourage the use of local public transport, with all its positive effects in terms of sustainability and modal shift away from cars. We want to encourage people to view buses, bikes and other modes of transport as a single network rather than separate services”.