Bakers Dolphin has reported a 10% rise in the number of day trips being booked by people in the region, as the one-day holiday becomes a reality.
The operator said the rise in day trips over the last year is an unprecedented increase and is due to the internet generation’s style of enjoying themselves.
Amanda Harrington, Marketing Director, said: “In the last year we have seen an increasing trend for people to take a number of one-day trips throughout the year rather than go on a longer or extended holiday.
“We believe it is a combination of money being tight and the internet generation which has got used to instant fun and doing things quickly.”
Trips to London theatres, stately homes and theme parks, where passengers leave the West Country in the morning and return the same evening, are selling increasingly fast on the Bakers Dolphin website.
Amanda added: “There is no particular change in the destinations, although theatre shows and the Harry Potter studio tour are top of the charts. Day trips seem to be popular with all ages but the feedback we are getting is they want instant fun and don’t have much time on their hands.
“Day trips by coach are proving particularly popular for groups of five or more as it means everyone can travel together in one vehicle and chatting and relaxing on the journey is all part of the day out.”
Bakers Dolphin is reacting to the trend by increasing their offering for day trips, including adding more shows in London, such as The Bodyguard and Viva Forever and trips to events such as the British Grand Prix.