Go-Ahead-owned Oxford Bus Company (OBC) is ending its Airline express coach service between Oxford and Birmingham Airport after eight months.
The service covers Oxford, Warwick and Warwick University, Birmingham International Airport and Resorts World. The last coaches will operate on March 25.
In a statement, an OBC spokesman said: “Despite a number of marketing initiatives and the support of many partners, the service has not carried enough passengers to cover its costs of operation and this has resulted in an unsustainable loss for our business.
“We have also looked at a number of possible options to retain the service, but have unfortunately come to the conclusion that these are not financially viable for us and so were left but with no option but to take the difficult decision to withdraw the service.”
The spokesman added: “We would like to take this opportunity to thank you for all your support for the service and are sorry that together we weren’t able to make this route the success we all wanted it to be.”
