Borismasters begin world tour in NYC

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A New Bus for London in New York
A New Bus for London in New York

HRH Prince Harry and Prime Minister David Cameron kicked off the GREAT Britain Campaign global tour on Tuesday, May 14, for which TfL has leant two NBfLs.

Prince Harry and Prime Minister Cameron launched the tour at Milk Studios in New York City, arriving in style on a special edition GREAT London-liveried Borismaster. It marked the first stop of a global tour which will take in four continents and 16 countries, including key markets such as India, Russia and South Korea, over the next 12 months.

London’s Transport Commissioner Sir Peter Hendy CBE said: “Our red buses are recognised the world over as an iconic symbol. This trip echoes a pioneering journey made by three London buses to North America 60 years ago. It’s fitting that the NBfL, which was designed, engineered and manufactured in the UK, has been chosen to fly the flag for great British design as part of this prestigious campaign.”

Wright Group Managing Director Mark Nodder said: “The tour aims to generate sales of the vehicle, with UK Trade & Investment teams working with Wrightbus to market the NBfL to potential customers.”