As it marks its 200 years of providing transport textiles, global fabric manufacturer Camira is beginning its celebrations with a refresh of its Aura range. Featuring 200 colourways in 9 classic designs, Camira believes the new collection will ensure the plush wool moquette remains the textile of choice for coach and bus interiors in years to come.
Originally founded as Holdsworth in 1822 in Halifax, Yorkshire, Camira has a long heritage in the transport industry and supplies a range of world-famous routes with iconic fabrics, including London Underground and the Orient Express. The final fabric released under the Holdsworth brand in 2004, Camira said the Aura range is one of its most popular transport fabrics, selling hundreds of thousands of metres in the past seventeen years – with vehicles everywhere from Australia and Asia to France and Russia featuring the textile on their seats. Previously available in 15 standard colourways of blues, reds and greys, the expansion to 200 provides customers with a wider variety of choice than ever before, and Camira says it will continue to offer a colouration and design service for customers who would like a bespoke shade or pattern creating.
Ciara Crossan, Camira’s Head of Transport Design, said: “In creating this extensive collection of 200 colourways in the 9 iconic designs for which Aura is renowned, we’ve brought a new lease of life to a truly beloved product. Designed with contemporary coach and bus interiors in mind, we’ve included zingy limes and deep greens to complement the growing trend for electric vehicles, as well as incorporating monochromatic colourways and classic navy shades to ensure there is truly a shade for every vehicle.”
