London musical Kinky Boots has launched a promotion for group travel organisers and coach tour operators.
Encore Tickets has put in place an added value package for the groups and coach market. This will include:
- A free meal for the GTO or coach driver when the group books a pre-theatre meal package;
- Free parking for coaches; and
- Guaranteed sale or return on tickets.
Encore’s UK Trade Sales Manager, Sergio Cicalo, said: “Kinky Boots is the best groups show to hit the West End for a long time. It has everything; a moving storyline, great music from Cyndi Lauper, outstanding acting and humour throughout. It’s just what GTOs and coach tour operators have been waiting for.
“The show’s focus on issues such as bullying, respect, and friendship makes it perfect for school groups too. They will learn a lot about family values whilst watching what promises to be London’s newest hit musical.”
