Farnborough International to acquire ITT Hub trade event

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Farnborough International is expanding into the automotive sector with plans to acquire Innovation and Technology in Transport – ITT Hub – from Binswood Media.

ITT Hub is set to be one of the first major business events to take place in the UK and the largest of its kind in the road transport sector for almost 40 years when it launches on 30 June and 1 July at Farnborough International Exhibition and Conference Centre.
The event will brings together the road transport supply chain – manufacturers, operators, technology suppliers and policy makers – to explore the shift towards decarbonisation, in line with the Government’s Road to Net Zero plan.
Ownership of the event will be transferred to Farnborough International the day after this year’s show, with Binswood CEO Mark Griffin remaining part of the team. Leon Daniels OBE, current Chair of Binswood Media, will continue in a consultancy role supporting the ITT Hub growth plan as Chair of the event’s Advisory Board.

The acquisition of ITT Hub forms part of a continued growth strategy that will see Farnborough International, owners of the biennial Farnborough International Airshow – one of the world’s biggest and most complex business events – become a year-round event organiser, the company said. Gareth Rogers, CEO of Farnborough International, said: “Three years ago, Mark and his team seized upon a strategically important opportunity to launch a brand new event with ITT Hub and we were delighted to be the host venue. It marked the start of a partnership that has extended into this very exciting acquisition, with Binswood Media and ourselves recognising the long-term value that making ITT Hub part of Farnborough International’s growing portfolio of events will bring.

“For Farnborough International, a step into automotive is a logical move, not least as ITT Hub is a technology-focused transport event, bringing companies from throughout the supply chain together with innovators and infrastructure providers, in order to find sustainable solutions that enable growth through collaboration. This exciting deal means that we can use our combined resources, and through a traditional earnout structure we have agreed on a very ambitious five-year plan to accelerate the growth of the show, using our talented resources alongside Mark’s passion and drive to make ITT Hub the leading event and news channel in the sector.”

ITT Hub 2021 will feature indoor and outdoor exhibition space, ‘Ride & Drive’ routes and the Future Logistics Conference Events and attractions also include a Government Hub, Regional Transport Hub, EV Café, Skills Hub, Expert Insights Electric Mobility Theatre, Electric Bikes and Last Mile demonstration area. CBW will also be there, reporting on the latest developments from suppliers and manufacturers in the coach and bus sector.