First Glasgow is now displaying QR codes at bus stops across Greater Glasgow to help customers instantly access its website when on the move.
First customers can now scan a QR (Quick Response) code at bus stops and instantly visit a mobile version of the www.firstgroup.com/ukbus website on any supported phone. Customers can then instantly learn more about bus service updates, timetables, news and initiatives.
The QR code consists of black modules arranged in a square pattern on a white background. A phone can scan a QR code with its camera, either with a downloaded application or via software already installed.
After the code is scanned, the phone’s browser will quickly go to First’s homepage, which incorporates all First’s operating company websites and currently attracts in the region of 325,000 visits from mobile users per month (in total First UK Bus receives almost 1.5m website visits per month).
First expects the use of QR codes directing customers to the mobile website to help increase visits to around 400,000 in the medium to long term.
Alex Shearer, commercial director of First Glasgow, said: “Displaying QR codes at bus stops is our latest initiative. Increasingly our customers are using smart phones to access service updates and timetable information. Displaying a QR code next to our timetable information at bus stops makes the process quicker and easier.”
First Glasgow said it is committed to providing up-to-date information on its website and also uses Twitter to engage with customers.
First provides information for those without QR code scanning on their phones at www.firstgroup.com/glasgow