First launches new coaching brand for the Granite City

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First Bus is making an an investment of over £1.2million into its new coaching brand for Aberdeen. The upgrade will see 16 new vehicles join the fleet, carrying a new green livery which brings with it a new name for the former First Aberdeen Coach Hire: King Coaches. Commercial Director, Graeme MacFarlan commented: “We are delighted to announce this investment in our coaching fleet to serve the city of Aberdeen. It will ensure we have a really strong offering for hires and helps us to better serve new and existing customers in the marketplace. We hope to be able to get the new vehicles on the road over the coming months and are excited for the beginning of a new era for our coaching offering.”