FlixBus goes virtual reality

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USA

FlixBus has launched the world’s first virtual reality pilot programme on long-distance buses – #FlixVR – which began on selected routes to and from Las Vegas on 12 December.

The program will run for three months and will be available for no extra charge to passengers who reserve ‘panoramic seats.’

With approximately 50 virtual reality games, cinematic and travel experiences – from virtual basketball to floating through outer space, walking across the Arctic with a family of penguins or even guided meditation – a variety of alternate, 3D realities can be enjoyed while travellers pass the time en route to their destination.

“We are excited to launch the first long-distance virtual reality bus experience, in cooperation with Inflight VR and Pico Interactive,” said Pierre Gourdain, FlixBus USA Managing Director.

“At FlixBus, we are always brainstorming ways to make the travel experience for our passengers more comfortable, entertaining and tech-forward. We hope #FlixVR brings a little extra entertainment to the travellers heading to and from Vegas.”
Customers simply add a seat reservation for panoramic seats on the relevant routes; the virtual reality reservation will be displayed during the booking process.

Once on board, they will receive a Pico Goblin 2 virtual reality headset loaded with Inflight VR content.

An instruction manual will be provided with each headset.