Go-Ahead Group launches 17 apps with Passenger

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Metrobus is just one of the subsidiaries to benefit from a new app. GO-AHEAD

Passenger, the public transport app provider, has helped Go-Ahead Group successfully launch 17 apps in the space of just five weeks, as part of the partnership announced in January this year.

Go-Ahead Group bus operators across the country, including Metrobus, Hedingham & Chambers, Konnectbus and Bluestar, are now able to offer the ‘simple, efficient journey planning solution’ to customers via the new apps. All apps feature ticket purchase and real-time journey information, with live departure boards and the ability to check bus capacity as it approaches a stop. In addition, passengers can see the positive environmental impact of leaving their cars at home, thanks to a step count feature and carbon emissions calculator.

Tom Quay, CEO at Passenger, commented: “As we emerged from lockdown, we knew we needed to work quickly to help operators show people they don’t need to rely on their cars for a safe, efficient way to travel. Working with a large operator such as Go-Ahead is incredibly exciting and our businesses are very aligned in our ambitions for growth in public transport. The Go-Ahead Group apps launch marks our largest roll-out of apps in such a short space of time. We’re delighted to have successfully achieved this to accommodate close to 1 million travellers across the country. We love working with operators who embrace change and that’s evidenced in such a huge roll-out, as the first stage of what will be an incredible partnership.”

Katy Taylor, Go-Ahead’s Chief Strategy and Customer Officer added: “It’s really important that our customers are able to plan their journeys, book tickets and check when their bus is arriving quickly and easily. This helps them to feel in control of their time and to travel safely. We look forward to welcoming customers back as restrictions ease and helping people connect with their friends and family and colleagues.”

The next phase of the project will be the launch of eight new websites for the Group, in addition to the 11 Passenger-designed websites already in place. In a new development for Go-Ahead, each of the Passenger-powered apps and websites will offer integrated web-to-mobile e-commerce. Customers will be able to buy tickets on the web and use them instantly in apps.