Following on from previous similar successful promotions, Transdev’s Harrogate Bus Company is to offer free bus journeys in Harrogate on Sundays during January and February thanks to a partnership with Harrogate BID as an extra incentive to attract people to shop locally. Sara Ferguson, Harrogate BID Chair, said: “Harrogate BID is extremely pleased to be able to sponsor the Sunday Freeway once again, as our continued partnership with The Harrogate Bus Company aims to support the local economy through the first two months of 2023.
“Harrogate is a brilliant town, with an impressive array of bars, restaurants and shops – and we hope many people will take advantage the Sunday Freeway initiative to make the most of what the town has to offer. This scheme also benefits the environment, encouraging those travelling to Harrogate to leave their cars at home in favour of hopping on an electric bus.”
CEO of The Harrogate Bus Company Alex Hornby added: “Our successful partnership with Harrogate BID to deliver free Harrogate Electrics buses on all four days of the Jubilee holiday in June won the Silver ‘Partnering for Delivery’ prize at last month’s UK Bus Awards, so it’s great news for everyone in our town that we can now come together again to provide free travel and support local businesses.
“As well as reducing emissions and congestion, free Sunday travel on our Harrogate Electrics buses will make it easier to support our local economy and help keep our town thriving into 2023.”