Ipswich Buses joined forces with the Ipswich Dementia Action Alliance (IDAA) to support Dementia Action Week 2022, which took place from Monday 16 to Sunday 22 May. A specially branded bus visited Bucklesham Grange Care Home, which works with the IDAA to carry out dementia friendly actives including singing for the brain, led by IDAA Trustee Jill Barton.
Steve Bryce, General Manager at Ipswich Buses and a trustee of the IDAA said: “Sadly dementia is an illness that does not get talked about enough and this can lead to people who live with dementia feeling isolated and alone. After talking to the late Roger Fern before the first lockdown I felt compelled to help break down the barriers that people who live with dementia face by raising awareness to create dementia friendly actives so that with their friends or family can feel confident to do everyday things that we take for granted like leaving the house or catching the bus to go and meet their friends for a coffee or go for a walk”.
Amanda-Jane Frank, Customer Relationship Manager at Bucklesham Grange Care Home, commented: “It was so lovely meeting with Steve and seeing the Ipswich Buses double-decker bus arrive. We are very proud to be supporting the IDAA and supporting Dementia Action Week.”