Is everything in your brochure coming up roses?

News stories are free to read. Click here for full access to all the features, articles and archive from only £2.99.

Alan Payling asks whether including more garden visits in coach holiday itineraries to the west country could attract some welcome business, given the popularity of gardening amongst one of the coach holiday trade’s major target markets

The Apple Arches at the Lost Gardens of Heligan – proof that garden visits sell. Lorna Tremayne

 

I’ve been thinking about gardens lately. Not just because the sun is shining in Torquay, which it is. But I’ve been thinking about all those people with green fingers, and whether operators could profit from including visits to gardens in their itineraries when they visit the west country. Over the last few years, many operators have brought groups to the south west to visit the impressive sights at the Eden Project in Cornwall. Quite possibly during the same tour they coupled a visit to Eden with an excursion to the Lost Gardens of Heligan. Most offered those trips on separate days, but I did meet one driver staying in Torquay who was visiting both places on the same day. […]

Are you enjoying this feature? Why not subscribe to continue reading?

Subscribe for 4 issues/weeks from only £2.99
Or login if you are already a subscriber

By subscribing you will benefit from:

  • Operator & Supplier Profiles
  • Face-to-Face Interviews
  • Lastest News
  • Test Drives and Reviews
  • Legal Updates
  • Route Focus
  • Industry Insider Opinions
  • Passenger Perspective
  • Vehicle Launches
  • and much more!