Coach holiday provider JG Travel Group says it is receiving a record number of bookings as confidence grows following lifting of pandemic restrictions
The JG Travel Group reports that it is on course to have its biggest ever year, with its three brands Just Go! Holidays, National Holidays and Omega Breaks breaking all previous sales records.
The firm said that sales for this summer through its Just Go and Omega Breaks brands are up 18% compared to the pre-pandemic levels of 2019. In addition, the group’s National Holidays brand, which was purchased in July 2020 is surpassing expectations and set for a bumper year, with record booking days.
Andy Freeth, CEO of the JG Travel Group, commented: “We are on course for the biggest year in our history. Many products have already sold out and more are being added all the time. We’ve worked really hard as a business over the last 18 months to drive awareness of all our brands and products. I’m delighted with what we have achieved, and we’ve seen bookings rise across the entire group as a result.”
The company reports that its short breaks, events and experiences are proving particularly popular with products such as Harry Potter Studio Tours and André Rieu driving demand. In addition, the firm said Just Go’s ‘Isle of Wight – Royals and Rails’ itinerary, which includes visits to Osborne House, Cowes and Ryde plus a heritage train journey is selling extremely well for 2022. Breaks themed around the Jubilee event in London available through National Holidays are also outperforming expectations, as is Just Go’s trip that includes a journey on the Fry’s Chocolate train. National Holidays ‘Mystery Tours,’ where the driver reveals en-route where the coach is heading and which places will be visited, are also reported to be key sellers.
Andy added: “We’ve had such a fantastic start to 2022 and with travel now firmly back on customers’ agendas we’re very excited about this year. We are seeing that customers are keen to make 2022 their big year of holidays, with many booking three, four or even more trips during the year with us.”
