European tour operator Leger Holidays has seen sales of its ‘See it Live’ experience tours increase by 39% for 2013.
The See it Live tours give holidaymakers the chance to experience a live event while enjoying some of the local area, all with the convenience of organised transport and accommodation.
Sporting events are proving particularly popular for 2013. The tours which have seen the biggest spike in interest include weekends to the top European Formula 1 Grand Prix, which have increased by 44%, and the Tour de France break which has seen sales soar by 74%, perhaps boosted by Bradley Wiggin’s win last year. The Prix de L’Arc de Triomphe tour, which combines a visit to Paris with a break to the Longchamp Racecourse for the most glamorous horse racing event of the year, has seen 2013 sales grow by 43%. Prices start at just £249 for some of the four-day tours.
Huw Williams, Marketing Director at Leger Holidays, said: “The See it Live tours appeal to a wide range of people. They include transport, accommodation and entry to the event in question, making it easy and straightforward. We often manage to include an extra excursion within the tour, meaning travellers make the most of their precious holiday time.”
