Liverpool has been awarded the 2011 Coach Friendly Award from the Confederation of Passenger Transport UK (CPT).
The city has the largest number of UK museums, galleries and theatres outside London, and is also home to two cathedrals, two premiership football clubs, the Grand National and the Liverpool One leisure and shopping centre.
Cllr Claire Wilner, assistant cabinet member for leisure and tourism, led the city’s presentation to the CPT on November 22.
Simon Posner, CPT CEO said: “CPT was impressed with what had been achieved already through a well considered strategy aimed at increasing coach visitors to the city. Increases in drop off and pick up bays, parking bays and the introduction of two coach welcome schemes at Liverpool Anglican Cathedral and the Albert Dock was part of this strategy.
“Just as impressive was the appetite for further activity in growing this market still further. Following further consideration of how Liverpool plans to continue efforts to improve facilities for coaches and their passengers through the Liverpool Coach Tourism Working Group, CPT was in no doubt the city should be a worthy holder of the Coach Friendly award.”
The award will be presented formally at the CPT NW Dinner Dance on Saturday, January 14.