Lloyds invests in a new E400 & E200

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As is tradition, the bus carries a cherished registration plate – ‘LC61WYN’

X28 and X29 services rebranded under Cambrian Coachliner

Lloyds Coaches of Machynlleth in mid Wales has invested in a brand new ADL Enviro 400, which will enter service in September.

The bus will operate on route X28 between Machynlleth and Aberystwyth, which, along with the X29 service, will be rebranded as ‘Coastliner’ services. X28 Coastliner and X29 Coastliner service will operate under the brand network name of the Cambrian Coastliner – Coast to Coast network.

“This is a very significant and massive investment as a brand new double-decker has not entered service in Wales in a very long time,” said Richard Jones, general manager. “This proves our long term commitment to our passengers and the area in terms of transport provision and the future sustainable growth of our locally based company.”

“The new vehicle comes with 76 three-point belted seats, with an 11-camera digital a CCTV system. It will be our flagship service vehicle on the Cambrian Coastliner network, being backed up by numerous modern easy access low floor vehicles.”

Jones added: “We will also be introducing a brand new Enviro 200 single decker to the fleet with seat belts fitted to all seats and CCTV at the same time as our new double decker to be used on other quality services also operated by us as a part of our network.”

Explaining the rebranding process, he said: “Through the Cambrian Coastliner brand, our intention is to provide a high quality bus network in terms of reliability, punctuality, quality of vehicles and friendliness of our driving staff with affordable fares.

“Our own operating costs have increased dramatically but we are not passing on this increase to our valued customers. Instead we are reinvesting in our own services.

Thanking passengers and staff, Jones concluded: “We have had good support from passengers since we introduced our X28 service in June 2010. We also have professional drivers who take pride in their work and who play a very important part in the team. I would also like to take this opportunity to publicly thank our staff for all their valued efforts.”

An in-depth feature on Lloyds Coaches will soon be published in CBW – watch this space.

Visit Lloyds Coaches’ website at www.lloydscoaches.com