The brand will continue to offer day trips within the local area under the new Motts Leisure brand
Aylesbury-based Motts Travel has announced a new brand structure. The Motts Travel brand will focus solely on coach hire, corporate and contracting while Crusader Holidays will offer short breaks and up to 12 day holidays in the UK and on the continent to destinations such as Croatia, southern Italy and Poland to customers based across the southeast of England.
Motts Holidays becomes Motts Leisure and continues to offer day trips within the local area which will still be sold on its own dedicated website as well as through the firm’s shop in Buckingham Road, Aylesbury.
Roger Mott, Director of Motts Travel and Crusader Holidays, said: “When I took over Motts Travel from my father in 1982, I don’t think I could have imagined the sort of growth we have experienced. We now have over 60 coaches and offices in Aylesbury and Clacton with a shop in Aylesbury town centre.
“We acquired Crusader Holidays in 2011 which allowed us to expand on our holiday offerings with their established brand name and geographical reach. This has effectively allowed us to split the company into two with Motts Travel offering coach hire and contracts while Crusader offers holidays and bespoke group travel. The subsidiary of the two is now known as Motts Leisure which will still offer day trips for our local valued customers.
“I think most people around the Home Counties know Motts Travel, but may not know the other brands within our business. We are hoping that with the new brand structure, we can educate our existing customers and obtain new ones. The shop in Aylesbury now has a new Crusader Holidays sign replacing the old Motts Travel one to reflect our holiday offers as does our head office in Stocklake alongside Motts Travel.
“We do want to stress to our local customers who may have travelled with us before that Motts Travel as such has not gone, simply grown for the better and we will continue to offer day trips under the guise of Motts Leisure with our new day trip brochure out now.”