Oxley born Sunev Wilson aged 33 has become the face of National Express West Midlands’ most recent marketing campaign.
The Wolverhampton based mum-of-two was spotted by the West Midlands marketing team when they were conducting research asking people what they felt about their buses.
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Josh Fitzsimons, the bus company’s Senior Marketing Campaign Manager, says: “When we saw the video of Sunev talking about the buses, we were blown away. She’s a natural on camera and the way she talks made us all chuckle. We just had to use the clip in our marketing campaign – and now it’s been seen by hundreds of thousands of people.”
Speaking about her new-found fame, Sunev said: “Oh my god! It’s crazy, but good crazy. I didn’t even have my eyebrows on correctly that day – I can’t believe that now everyone’s going to see it!
My friends have been really lovely and supportive. I’ve got loads of comments on Facebook and Instagram. I believe in giving everything a go – you never know what could happen.”
Sunev’s daughters who are following in her footsteps have also started modelling. Sunev says older people often start up conversations with her little girl on the bus. “When you get on a bus early in the morning and there’s all the seniors on there, they are so friendly. I do enjoy speaking to them. You never know what’s going on in someone’s day – they could be lonely, their partners might be gone. “When I was younger, we would just catch the bus to anywhere. When you’re lonely and bored, you can get together and just talk to people, or just sit and watch the world go by.”
Her thoughts are shared by the Buses Minister, Nusrat Ghani, who last month launched the government’s Loneliness Strategy:
“Transport has a vital role to play in tackling loneliness and bringing people together. Something as simple as a bus journey can put a smile on someone’s face.”
