National Express has partnered with Mobile Onboard to deliver its first mobile ticketing project.
The six-month trial – which began in October – will give National Express an opportunity to market-test its ‘Multiride’ mobile ticketing on trans-Pennine commuter routes between Manchester, Liverpool, Leeds and Bradford.
The project is powered by the MyMobileTickets Enterprise platform, which has enabled Mobile Onboard to deliver the project, along with the inclusion of specific new features, in under a month.
Buses running on the routes are fitted with the mTicketr HT9000, Mobile Onboard’s handheld scanner to validate commuters’ m-tickets as they board, while providing real-time back-office reporting.
The National Express Multiride tickets are the first to use MyMobileTickets’ new Redeem-on-Scan feature. With Redeem-on-Scan, customers are no longer required to activate each credit when they need to use it.
The journey credits are automatically debited when their ticket is scanned as they board the bus. A notification is sent to the customer each time they use a credit, which is powered by Mobile Onboard’s real-time cloud-based transaction platform.
Another new key feature is the carnet ultimate expiry date. It provides the ability to expire a carnet after two or four months, regardless as to how many tickets have been used.
National Express is using the MyMobileTickets payment gateway, which allows customers to easily purchase tickets on smartphones and the National Express website by credit/debit card, PayPal or by pre-paid mobile wallet.
