National Express (NX) has launched a £10 ‘go anywhere’ ticket in conjunction with O2.
Around 22m O2 customers can access the exclusive travel offer after NX joined up with other retailers as part of the Priority Moments campaign.
Using the mobile app, customers can book coach travel anywhere on the NX network on Tuesdays and Wednesdays for a maximum of £10 and O2 is promoting the offer with a £6m advertising campaign.
Jagruti Kundalia, campaign manager for NX, said: “We’re constantly looking for ways to invigorate the image of public transport and attract more people onto the coach. The O2 Priority Moments scheme allows us to offer an exclusive deal to millions of potential customers.”
The deal is valid to any British destination served by NX, with the exception of airport or special event services. Customers will always pay a maximum of £10 one way.