National Express launches ‘tastebud tour of Britain’

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The limited edition sweets will be given away via social media. NX

National Express has launched a range of regionally-inspired limited edition travel sweets in celebration of Brits being able to get back on the road, to visit friends and family or plan a UK holiday.

The Tastes of Normal limited-edition sweets pay homage to the simple pleasures of travel and the staple of many a journey for generations, but have been reinvented with an unexpected range of flavours inspired by dishes associated with British locations served by the operator.

The firm believes that the six sweet flavours have probably never been tasted before in boiled sweet form. The full range consists of:

  • Fish and chips – enjoyed with fresh sea air at ever popular choices for a day trip to the seaside or coastal holiday such as Devon, Brighton, Margate, Scarborough and Blackpool;
  • Curry – in honour of Birmingham, the home of the Balti triangle and National Express;
  • Cornish pasty – a must-taste treat for anyone visiting the ever-popular coastal county of Cornwall;
  • Pork pie – the classic British snack from Leicestershire, home of the Melton Mowbray pork pie;
  • Wensleydale cheese and cranberry – a nod to Yorkshire and popular destinations such as Leeds, Sheffield and Bradford, and;
  • Eccles cake – the only ‘sweet’ sweet in the tin, representing Greater Manchester.

National Express’ full UK timetable has hundreds of destinations available again, allowing summer bookings when all restrictions are lifted.

Chris Hardy, Managing Director of National Express UK Coach, said: “We suspended all services for 11 weeks at the beginning of the year so we’re delighted to now be back on the road with full measures in place to ensure passenger comfort and safety.

“As the UK’s largest coach operator, we’ve always been part of seeing friends and family, going to events, on day trips and holidays. We wanted to mark helping make this happen again in a fun way. Fish and chips and pork pies might not be the kind of flavours anyone would expect to taste in boiled sweet form, but each confectionary celebrates the wonderful diversity of the UK.”

The limited-edition sweets are not available for sale but will be given away to the public via National Express’ social media channels and the National Express website.