National Express has been ranked as the number one UK transport brand for consumers, according to YouGov’s annual Buzz Rankings list, which measures the British public’s perception of brands. Eurostar ranked second, with P&O Ferries in third, rail operator LNER fourth, and Megabus fifth. National Express’s position as number one was two places higher than the previous year.
The YouGov BrandIndex Buzz Rankings measure the public’s perception of brands on a daily basis by asking thousands of consumers: ‘If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?’ Average Buzz scores from across all 52 weeks of a year are then used to create the annual rankings.
Sean Bailey, National Express UK Marketing Director, said: “We are proud to be ranked as the number one transport brand in the Buzz Rankings for 2019. We work incredibly hard to market ourselves as the leader in the UK coach sector, so to be the most highly perceived transport brand in the UK is very rewarding. We are clearly doing something right.”
