A new theatre ticketing agency has been launched which is aimed at the travel trade business for the West End. Ticketpipe has been set up by industry veterans John Wales and Sean Sweeney, two of the founding team behind Encore Tickets in 2000. The new agency promises to make it as easy as possible for tour operators, group travel organisers and tourism businesses to book the shows their clients want to see. John said: “Tourism to London is returning and those visitors want to experience the capital’s theatreland and see the shows they have heard so much about. But during the pandemic period there has been a void in serving the travel trade. As a result the important business sector has not had the attention it needs so has not been recovering as quickly as it should. We understand the needs and working solutions that make it easy to book London theatre which Ticketpipe now provides.”
Added Sean: “Tourism business for London theatres year-round is vital, which is why Ticketpipe connects commercially minded theatre productions with regular business from tour operators seven days a week.”
