Optibus expands beyond buses for first time

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Optibus has expanded outside the bus sector with a new contract for Hamburg harbour ferry operator HADAG. OPTIBUS

Public transport planning, operations, and passenger information software solution specialist Optibus has expanded its reach beyond the bus sector and into ferry operations for the first time after signing a contract with Hamburg ferry operator HADAG to provide planning and scheduling software.
Founded in 2014, until now Optibus has focused on fine-tuning its software to meet the needs of fixed-route bus networks, and has grown its presence to cover operations in 4,000 cities across 35 countries in the Americas, Europe, Africa, the Middle East and Asia Pacific regions.

As part of its ongoing mission to improve public transport on a city-wide scale, Optibus is now expanding its technology beyond the bus sector Optibus’ expansion from the roads to the seas will first see the company’s software optimise ferry travel in Hamburg, the second largest city in Germany, where HADAG, the city’s publicly-owned ferry operator and a subsidiary of transport operator Hamburger Hochbahn, will implement Optibus’ entire end-to-end system, consisting of its Planning, Scheduling, Rostering, and Operations products, across its departments to digitise previously manual and paper-based workflows.HADAG’s fleet comprises 26 vessels that can transport anywhere between 114 and 250 passengers at a time, and, just as in the bus sector, is being upgraded to replace diesel-electric models with electric hybrids to become a zero-emissions fleet.

“Optibus’ mission is to bring innovation to public transportation, and we want to advance this mission wherever and however people move from A to B. We look forward to partnering with HADAG to help them achieve their operational goals and to watch as digitalisation brings a new level of service quality to passengers in Hamburg,” said Amos Haggiag, CEO and co-founder of Optibus.