In mid October, Stagecoach West’s Oxford Tube service launched a significant expansion of its Oxford to London service, creating new links and providing enhanced frequency. Richard Sharman takes a look at the new developments, and has a look back at some of the brand’s previous operations outside of its core route
When you were the Gold Award winner at the UK Bus Awards in 2022, some might think that the job is done and you have proved that you are the top express coach operation. However, the Stagecoach West team behind the red and blue brand are not ones to be content and stop there; expanding the offering and serving new destinations is just part of a plan to go beyond beyond the M40 corridor.
Award winning times
If you have driven on the M40 between junctions 1 and 8, with such a high frequency, there is no doubt that you will have passed or seen one or more of the Tube’s fleet of Plaxton Panorama double-decker coaches with large stickers below the windscreen and below the rear window celebrating the fact the Oxford Tube won Gold at the UK Bus Awards in 2022.
It fought off tough competition from some of the UK’s best operators, with judges looking for an operation which ‘delights customers and which has successfully brought existing customers back since the pandemic, as well as attracting new customers.’ In addition, they sought evidence of high operational and customer service standards as well as effective marketing. The judges commented that Oxford Tube had adapted well to changed circumstances, and, with its high specification vehicles and good mystery traveller results, is ‘a service to be proud of.’
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