Oxford Tube launches M-ticketing service

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One of the dedicated Van Hool coaches is seen on Buckingham Palace Road, London. MIKE SHEATHER
One of the dedicated Van Hool coaches is seen on Buckingham Palace Road, London. MIKE SHEATHER

Oxford Tube has launched a new mobile phone app which will let passengers buy tickets direct from their smartphone.

Supplied by mobile technology company Corethree, the new app – called ‘Oxford Tube mobile tickets’ – offers passengers of the Stagecoach-operated express coach service mobile ticketing for the first time.

Passengers can purchase their ticket securely through Apple Pay, PayPal and credit or debit cards. They can then activate their ticket before travel and simply show it on their mobile phone to the driver.

A range of Oxford Tube tickets are available through the new app including single, same day return, period return, a seven day period pass, 12-trip ticket and nightrider ticket.

Once products have been purchased they are stored on the customer’s phone and can be activated without access to the internet.

The new app is available on Apple and Android devices and can be downloaded free of charge via the App Store and Google Play.

Oxford Tube Managing Director Martin Sutton said: “This is great news for our passengers, who now have a smart, secure and simple way of purchasing, storing and using their coach tickets.

“We carry millions of people a year between two of the country’s most popular destinations and we continually invest in ways to improve our customer experience.

“Our new app, combined with our excellent customer service, affordable fares and state-of-the-art vehicles, provides even more reasons for people to get on board our greener, smarter coach services in the future.”

Ashley Murdoch, CEO of Corethree, said: “The launch of Oxford Tube Mobile Tickets is a significant step forward in making passengers lives easier and more efficient through replacing paper tickets with a mobile version.

“Everything we do on our mobile solutions are designed to enhance the customer experience and create new benefits. We’re delighted to have had the opportunity to do this for customers of Oxford Tube. The new m-tickets will give more flexibility and security for passengers whilst providing key insights and metrics for Stagecoach.”