Priden Engineering is rebranding as part of a drive to expand into new markets.
The firm, which is already serves a host of sectors such as pneumatic vehicles, commercial bodies, trucks and buses, is launching a new brand look to coincide with its 30th anniversary.
The rebrand includes a new company logo, marketing material and a fresh new interactive website which it says will be cleaner and easier to use, as well as providing helpful factsheets and tutorials for its products. The second phase of the website’s development will enable customers to order their parts online.
Kevin Walker, Director, said: “Since Priden was established some 30 years ago, it has dominated the pneumatic vehicle and food engineering sectors.
“Over the years it has launched some innovative new products, which have made a real difference to the industries we work in.
“Now Priden is expanding further. We have already branched out into new sectors and established new divisions for the company, and as we evolve into this bigger beast, the new director team felt it was the right time to rebrand in order to showcase all we can do.
“We have many loyal customers, many of which have been with us since day one, but even some of them are unaware of what we can offer at Priden. So, this is about highlighting and showing the industry exactly what we do.”
The new look will be revealed at Tip Ex 2017, which runs from June 1-3.
