Prime candidate

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Alan Payling suggests that when it comes to shopping trips, Primark in Birmingham may well be this season’s hot ticket, particularly when people start thinking about Christmas shopping and all those parties they’ll be going to

Oh, come on Alan, you’re not serious about this one are you? A shopping trip to Primark, in the middle of Birmingham of all places? Who would want to get on a coach to go to Primark when they already have 371 stores scattered throughout the UK? And isn’t the high street dying? Wouldn’t it be better if we just started delivering parcels for all these online shoppers instead of trying to sell tickets for a coach trip to go shopping in Brum?

Well, Primark don’t sell online. Its customers still physically visit their shops and that customer base numbers millions of possible passengers who pushed Primark’s sales up by 4% in the six months to March. Further, the second city is now home to a mega version of Primark. Spread over five floors, it’s the size of a department store and was named by Guinness World Records as the biggest clothing store in the world when it opened in April.

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