Protecting your trademark on the internet

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Protecting a brand and name of a firm, no matter its business sector, is very important to its success and for those in transport it is no different. Adam Bernstein talks to Dai Davis, an expert in the field of trademarks, to look at the issues involved.

The problem of protecting the goodwill of a business from abuse by another, especially where the internet is concerned, is nothing new. Cases involving L’Oreal v eBay, Interflora v M&S and Lush v Amazon have all proved this point. With companies operating with names such as Parkers Executive Coaches, Parkers Executive Chauffeurs and Parkers Travels, it’s easy for the public to become confused when it comes to making bookings.

Now we have another case, albeit involving the kitchens and bathrooms sector – Victoria Plum Ltd (t/a Victoria Plumb) v Victorian Plumbing Ltd – which was ruled on by the High Court in November 2016. Without delving too deeply into the case, it involved the alleged misuse of Victoria Plum’s trademark (and passing off) by a rival, Victorian Plumbing, through the use of Google keywords ‘Victoria’, ‘Victorian’ and ‘Plumbing’. […]

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