Putting colour back into Bournemouth

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Yellow Buses Managing Director David Squire gives Andy Izatt an insight into a multifaceted strategy that has helped the Bournemouth-based business reinvent itself over the past year and a half and is now delivering growing patronage

David Squire was appointed Managing Director of RATP Dev-owned Yellow Buses in Bournemouth in October 2017 and over the past 18 months the business has been completely overhauled under his leadership, giving it new purpose and direction. For around six months ridership figures on key corridors have been heading in the right direction for the first time in several years, the best performing seeing around a 10% increase.

Yellow Buses
Yellow Buses’ strap line is ‘Filling your community with colour!’ DEEP SOUTH MEDIA
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