Scotland’s largest independent bus operator, McGill’s, is bringing a ray of sunshine to the shoppers, commuters and general travelling public of Renfrew and Inverclyde by allocating their newly refurbished open-top tour bus to local bus services.
“The open-topper is being used on local bus services on sunny days to bring a little bit of sunshine into our customers travels and to help promote our ‘Make the Most of Summer with McGill’s’ campaign,” explained McGill’s Head of Marketing, Isabelle Murray. “People of all ages – especially kids – love sitting on the top deck of a double-decker, but when that double-decker is open-topped and the sun’s shinning, it’s even better.
“The open-topper has already been used on service 17 which runs between Paisley and Glasgow and the response from our customers has been fantastic. Not only have they enjoyed the experience of taking in the sun and the sights, they’ve also enjoyed the relaxing music and free goody bags we’ve been handing out on trips.”
The vehicle was recently refurbished by Blackburn-based Bus & Coach World and features piped leather seats, smart brush steel grab-rails and a clear Perspex canopy to protect the front rows of upstairs seats from the elements.
The eye-catching bus with its distinctive livery of Clyde landmarks and local luminary James Watt was on display at the recent ALBUM Conference in Blackpool.
As well as utilising the open-top bus, the ‘Make the Most of Summer with McGill’s’ marketing campaign has also seen child day tickets across the McGill’s network reduced to just £1 for the duration of the school summer holidays, and the introduction of a child weekly ticket for £5.