Revitalising South Yorkshire

News stories are free to read. Click here for full access to all the features, articles and archive from only £2.99.

First’s operations in South Yorkshire are being reinvigorated, with the help of a new locally-derived image. Jonathan Welch speaks to Managing Director Nigel Eggleton to find out more

CBW reported a few weeks ago that First South Yorkshire has introduced a new livery for its buses in Sheffield, based on the city’s traditional colours and featuring icons of Sheffield. Having closed its once-major facility in Rotherham, First currently has two depots in the county, one at Olive Grove in Sheffield, and the other in the smaller town of Doncaster, where its own version of the new identity was revealed on 1 December. The new Doncaster brand features a two-tone version of the town’s traditional red with purple stripe, in the same layout as the Sheffield colours.

We spoke to Nigel Eggleton, Managing Director of First’s South Yorkshire and Midlands businesses, and who has already led a successful mission to turn the Midlands operations around, to learn more about the changes which are taking place in South Yorkshire.


Are you enjoying this feature? Why not subscribe to continue reading?

Subscribe for 6 issues/weeks from only £6
Or login if you are already a subscriber

By subscribing you will benefit from:

  • Operator & Supplier Profiles
  • Face-to-Face Interviews
  • Lastest News
  • Test Drives and Reviews
  • Legal Updates
  • Route Focus
  • Industry Insider Opinions
  • Passenger Perspective
  • Vehicle Launches
  • and much more!