Safeguard Coaches goes contactless

News stories are free to read. Click here for full access to all the features, articles and archive from only £8.99.

Safeguard Coaches has teamed up with Ticketer – an electronic ticket machine (ETM) provider – to bring contactless payments to passengers on its buses in Guildford, Surrey.

Ticketer’s ETMs have been fitted to all the vehicles in the bus fleet.

John Clarfelt, Ticketer’s Managing Director, noted: “The installation for Safeguard, completed within a tight timescale, is evidence that it is vital for bus operators of all sizes to provide contactless payment technology in order to remain competitive and Ticketer’s approach makes it easy for any operator to do so.”

Through using the Ticketer portal, staff can use the messaging function within the system to advise on road closures and congestion.

The messaging function is also accompanied by a tracking function.

Andrew Halliday, Managing Director of Safeguard Coaches, explained: “We did not want to be left behind and contactless payment options are increasingly expected by passengers, so we set Ticketer a very demanding deadline to move us over to contactless to ensure that we weren’t at a commercial disadvantage.”

The new Ticketer ETMs have been fitted to all the vehicles in the Safeguard bus fleet and these are exactly the same ones Ticketer has been fitting for bus operator fleets up and down the country.

John Clarfelt commented: “It is very important to us that all of our customers are treated equally and that they are all able to offer the same payment options to passengers, regardless of the size of the operation.”