Spelling and grammar – do they matter?

News stories are free to read. Click here for full access to all the features, articles and archive from only £2.99.
Alan Payling sees no reason for spelling and grammar mistakes when they can be easily corrected in 10 minutes

Alan Payling asks whether using the Queen’s English is important for the coach trade and, whether it could be costly if an operator doesn’t get it right

From time to time, I look at the websites provided by coach operators. When I do, I sometimes come across sites that contain the odd spelling mistake and poor use of grammar. But the other day, I came across a coach operator’s website that had a large number of glaring errors in the way they had used the English language.

Let me give you a flavour of the manner in which this firm promotes itself. We’ll call them ‘Can’t Spell Coaches.’ They are trying to attract business from the corporate sector and do so by saying: […]

You must be a subscriber to continue reading this feature.

Subscribe for 4 issues/weeks from only £2.99
Or login if you are already a subscriber

What you get with a subscription

  • Operator & Supplier Profiles
  • Face-to-Face Interviews
  • Lastest News
  • Test Drives and Reviews
  • Legal Updates
  • Route Focus
  • Industry Insider Opinions
  • Passenger Perspective
  • Vehicle Launches
  • and much more!