Digital and brand design consultancy Studio North has created and developed a bespoke campaign to launch Stagecoach Manchester’s Unirider ticket.
The Unirider, which can be purchased on an annual or term by term basis, allows students unlimited travel at any time on a number of Stagecoach and Magic Bus routes in Manchester.
The city-wide campaign includes bus advertising, posters, leaflets, online advertising, affiliate marketing, email marketing and exhibition stands at key university buildings. The core thinking and messaging is based on feedback from students, 99% of which said they would recommend Unirider.
Studio North has also developed a set of artwork templates which other regions have adopted and are now tailoring to suit their own requirements.
Richard Lowe, Senior Account Manager at Studio North, said: “Starting a new university course can be a daunting prospect and travel is a must. Unirider is a great option so our job has been to spread that message across the student community.”
Karen Coventry, Marketing Manager at Stagecoach Manchester, said: “Unirider is a strong brand amongst students in Manchester but we know getting it on the radar for new students is vital to its long term success. We asked our existing customers what they liked about Unirider and we were then able to ensure the key message of it being ‘essential to students’ was central to all our print and web based communications.
“We are pleased with the results so far and will conduct a full analysis in November once the initial sales period closes.”
