Transport2 exits leisure sector as it gears for growth

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Transport management provider Transport2 has today announced that it will withdraw from the leisure market in favour of a renewed focus on corporate and school transport, as part of its mission to deliver safer, greener, smarter travel.

Through its Kura and CoachHire.com brands, Transport2 has over a decade’s experience as a shared transport specialist, providing its service through a combination of its national network of 600+ local coach operators and its own proprietary route management and vehicle tracking technologies, offering a solution that helps customers meet emissions targets while reducing costs.

Under the guidance of a refreshed management team, including recently-appointed CEO Godfrey Ryan, the company will for the first time make its proprietary software available to schools on a standalone, self-service basis, or combined with a series of flexible service packages depending on customer requirements. The technology offering will be expanded to cater for corporate businesses during 2021.

Customers will still be able to outsource transport operations in their entirety to Kura, but this flexibility forms a key part of the new company focus, which is designed with operators, schools and corporate businesses at front of mind.

A key focus of Kura’s renewed strategy is to work in closer partnership with vehicle operators, supporting their continued growth. Through this, Kura says its ambition is to build an unrivalled network of operators nationwide, that is renowned in the industry for service delivery and satisfying customer requirements, the end goal being a closer, longer, more mutually-beneficial working relationship for all.

Transport2 says that the business is demonstrating its continued focus on building long-term, strategic partnerships with operators through three core areas:

  • Flexibility: Kura’s proprietary technology works across any operator in any UK school and can be implemented at anytime.
  • Simplified communication: The business has appointed a dedicated head of operator engagement responsible for managing contractual relationships with operators
  • Driver engagement: The company has created detailed training materials for drivers, which are updated regularly to allow drivers to stay up to date with easy-to-access training material./li>

Godfrey Ryan, CEO of Kura, explains: “In allowing customers to select which services they want to use, we have put them firmly in the driving seat for building their own bespoke service which is more efficient and appropriately assembled to match their specific needs. One size rarely fits all and we have responded directly to what our customers are telling us they need.

“While this approach marks a departure for us, the central tenets of our proposition remain the same: we aim to provide safer, greener and smarter travel for our education and corporate customers. In order to be successful, we need better communication with our operator partners, in order to ensure to ensure smooth running of the services and, for schools, complete engagement from drivers with the technology.

“What we have done is to simplify all our services under one non-competing complimentary brand in Kura. The move will help us to both better support our operator partners and provide better focus on servicing our existing customers, while enabling us to reach new customers.”

Also as part of the refresh, the Transport2 brand name will revert to being the holding company only, leaving Kura as the sole customer facing brand for its key corporate and education markets.

More information on the changes can be found here: ridekura.com/operators

An Irizar i6s in Kura livery