Travel trade invited to be VIPartners in new scheme

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Operators and agents from all sectors of the travel industry are invited to join Viva Blackpool’s new VIPartners scheme and take advantage of its benefits.

The new scheme offers any business the opportunity to book tickets for Viva’s all- year- round programme of shows through a new online system and earn a commission for each ticket sold.

Building on the success of the old Partner Pass scheme, this new development is set to be a strong partnership, and holds particular benefit to tour operators, coach drivers and group organisers who bring passengers to the resort. It offers the ability to up-sell shows to passengers coming to Blackpool as optional extras to their tour or excursion programme or scheduled coach service.

Martin Heywood, MD at Viva, said: “We’ve been working behind the scenes on the VIPartners scheme for some time and we’re sure that it will be a win for both Viva and the business who get involved.“The new system gives our VIPartners a streamlined way of booking tickets for our shows online, automatically giving the customer the best seats available and earning the affiliate a commission.

“We believe that this is a strongest partnership offer in the Blackpool right now.”

As well as earning a 5% commission on tickets booked for customers, VIPartners benefit from a discounted rate (typically 15%).

VIPartners will also receive access to a marketing pack, which includes social media banners and icons, show copy, edited video adverts and more besides to enable them to maximise their commission earning opportunities, as well as being invited to special launches and private events.