London-based tech startup UrbanThings’ Government-backed Ticketless technology has been pressed into service on public buses for the first time.
The smart ticketing platform has launched on Wessex Bus’ demand-responsive SevernNet buzz service, which operates in Avonmouth, and replaces expensive ticketing hardware with low-cost stickers.
2-in-1 NFC and barcode stickers are placed on the vehicle, which can then be tapped or scanned by passengers while boarding – eliminating the need for costly ticketing machines.
Government-backed innovation agency, Innovate UK, invested £100,000 into the research and development of the concept in 2017.
Carl Partridge, CEO of UrbanThings, said: “We’re delighted to be bringing Ticketless to the SevernNet buzz service.
“I strongly believe that the transport ticketing of the future doesn’t rely on expensive onboard hardware, and it’s a privilege to set that in motion here in Avonmouth.”