UrbanThings brings Ticketless technology into service for first time

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London-based tech startup UrbanThings’ Government-backed Ticketless technology has been pressed into service on public buses for the first time.

The smart ticketing platform has launched on Wessex Bus’ demand-responsive SevernNet buzz service, which operates in Avonmouth, and replaces expensive ticketing hardware with low-cost stickers.

2-in-1 NFC and barcode stickers are placed on the vehicle, which can then be tapped or scanned by passengers while boarding – eliminating the need for costly ticketing machines.

Government-backed innovation agency, Innovate UK, invested £100,000 into the research and development of the concept in 2017.

Carl Partridge, CEO of UrbanThings, said: “We’re delighted to be bringing Ticketless to the SevernNet buzz service.

“I strongly believe that the transport ticketing of the future doesn’t rely on expensive onboard hardware, and it’s a privilege to set that in motion here in Avonmouth.”