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In mid-January, VisitBritain joined with the Coach Tourism Association to hold a webinar looking at the road to recovery for Britain’s coach sector. Jonathan Welch provides a brief summary of the discussion

Some quarters of Britain’s struggling coach industry have reported a surge in bookings recently from people showing optimism or taking advantage of generous cancellation T&Cs choosing to book ‘staycations’ in the UK. As the industry tries to gather itself together and make the best of summer 2021, VisitBritain organised an online conference on 14 January where coach operators could speak to the wider tourism sector, and where the message was very much a positive one. Hosted by VisitBritain’s Tourism Education Development Manager Scott Grime, panellists were Robert Shaw, Coach Tourism Association Chair and Director of Harry Shaw; Lucy Osborne, UK Product Manager at Leger/Shearings; John Johnson, Commercial Director of Johnsons Coaches; and Paul Cartwright, Director of A&P Travel.

John Johnson was among those to speak at the event. JONATHAN WELCH
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