Beer drinkers go red instead

News stories are free to read. Click here for full access to all the features, articles and archive from only £2.99.

trent barton’s red arrow coach service has had a locally brewed beer named after it.

Launched before the Derby Beer Festival which took place between July 11 and 15, ‘red instead’ is a tribute to the express service which connects Derby with Nottingham and Chesterfield.

It’s described by Derby Brewing Company as a speciality beer with a citrus hop start and a fruity finish. Thanks to its red tinge, the tipple is a fitting tribute to the popular service.

Sarah Taylor, trent barton’s Marketing Manager, said: “Our bright red coaches have become a familiar sight for anyone travelling on the A52 or up to Chesterfield and we’re delighted they now have a beer named after them.

“The name suggests our services offer a great way to get out to enjoy a good pint. Rather than travel by car, take the bus instead!”

The red instead beer was on tap throughout the festival at Derby’s Assembly Rooms. The 4.3% ABV brew is available at all Derby Brewing Company pubs, including the Brewery Tap in Derwent Street, The Greyhound in Friar Gate and the Queen’s Head, Little Eaton.

Trevor Harris, Head Brewer of Derby Brewing Company, added: “As Derby’s multi-award winning brewer and pub operator we are thrilled to brew a beer to celebrate a local icon.”