CBS Outdoor has renewed its contract to manage advertising on Lothian Buses fleet for a further six years. It has held the contract since 2001.
Under the terms of the new £9m deal CBS Outdoor will continue to manage all advertising sales and operational fixing on the 600+ fleet, which has launched a new livery design concept to mark the completion of its move to easy access lowfloor vehicles.
Neil Micklethwaite, franchise director for bus & national rail at CBS Outdoor, said: “We are delighted to extend our partnership with Lothian Buses. It operates one of the youngest and bestpresented fleets in the country and forms an integral part of our Edinburgh, Scottish and national UK advertising proposition. With over 350 buses per hour running up and down Princes Street, no outdoor campaign for Edinburgh is complete without using Lothian Buses.”
Norman Strachan, finance director at Lothian Buses, said: “CBS Outdoor understand our business and operating requirements They deliver valuable additional revenue to us, ensuring our brand is also supported.”