Bus News
First donates advertising space to Macmillan
FirstGroup has donated more than £145,000 worth of advertising space on its fleet of 6,400 buses across the country in aid of Macmillan Cancer Support.
Advertising
Bus News
Adidas advertising campaign on New Routemasters in London
The Adidas advertising campaign on New Routemasters in London has entered a new phase with the introduction of this striking scheme which has started to appear on Stagecoach London buses operating on route 8 (Bow […]
News
Terravision ASA ruling
Advertisements for coach transfers to London from Stansted Airport were challenged Low-cost shuttle coach operator Terravision has been found to have produced “misleading” advertisements.
Bus News
First under fire over ‘low emissions’ ad
FirstGroup has come under fire from the Advertising Standards Authority (ASA) for claiming its buses are “low emission” on its TV advertisement. The ad claimed, “We [heart symbol] low emissions” and printed on the screen: […]
Bus News
ASA rules against Dunn Motor Traction
Watchdog finds claims contained in a leaflet were ‘misleading’ The Advertising Standards Authority (ASA) has upheld a complaint made by Nottingham City Transport (NCT) about a leaflet issued by rival operator Dunn Motor Traction Ltd […]
Bus News
CBS advertising contract maintained with Lothian
CBS Outdoor has renewed its contract to manage advertising on Lothian Buses fleet for a further six years. It has held the contract since 2001. Under the terms of the new £9m deal CBS Outdoor […]
Business
Twitter Web Analytics pilot
A step forward in measuring the success of using social networking as a promotional and business tool has been taken, with the introduction of Twitter Web Analytics last week. This follows on from the success […]
