FirstGroup has donated more than £145,000 worth of advertising space on its fleet of 6,400 buses across the country in aid of Macmillan Cancer Support.
The Adidas advertising campaign on New Routemasters in London has entered a new phase with the introduction of this striking scheme which has started to appear on Stagecoach London buses operating on route 8 (Bow […]
Advertisements for coach transfers to London from Stansted Airport were challenged Low-cost shuttle coach operator Terravision has been found to have produced “misleading” advertisements.
FirstGroup has come under fire from the Advertising Standards Authority (ASA) for claiming its buses are “low emission” on its TV advertisement. The ad claimed, “We [heart symbol] low emissions” and printed on the screen: […]
Watchdog finds claims contained in a leaflet were ‘misleading’ The Advertising Standards Authority (ASA) has upheld a complaint made by Nottingham City Transport (NCT) about a leaflet issued by rival operator Dunn Motor Traction Ltd […]
A step forward in measuring the success of using social networking as a promotional and business tool has been taken, with the introduction of Twitter Web Analytics last week. This follows on from the success […]