CTC Coach Holiday Conference

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Event this year held at Queen Hotel in Chester, with fam visits to the surrounding area

‘How investing in people can help build partnerships to transform business’ is the theme for the 2012 Coach Holiday Conference at the Best Western Premier Queen Hotel in Chester on March 4 and 5, 2012.

The keynote speakers are David Fairhurst, chief people officer of McDonalds Europe, who is responsible for all people strategies and practices in more than 6,900 restaurants employing over 375,000 people in 39 countries; Brian Wisdom, CEO of People 1st, sector skills council for hospitality, passenger transport, travel and tourism; and John Taylor, CEO of Geoplan, which provides maps and directories, databases, mapping software and consultancy for companies such as Yell, the Royal Mail and Google.

Aimed at involving and appealing to tour operators and suppliers, the conference will also include a panel discussion on how the coach tourism industry can outperform other holiday sectors by working more closely together. Panelists will include Denis Wormwell of Shearings, Amanda Harrington of Bakers Dolphin, Vanessa Markey, GB Head of Tourism Ireland and Dana Lewis, Accor’s director of leisure sales.

The popular CTC Workshop will follow with an afternoon set aside for pre-booked appointments between operators and suppliers.

A gala dinner hosted by Best Western and The Queen Hotel will launch the event on the Sunday evening while Visit Chester and Visit Cheshire will be providing optional fam visits.

The event takes place at the fourstar, 218 bedroom Queen Hotel, situated in the centre of Chester. In recent years it has become Chester’s largest premier hotel.

Chris Wales, CTC chief executive told CBW: “Last year’s conference in Durham enjoyed a record level of attendance and we hope this year’s in Chester will easily exceed it. It’s a great opportunity for both sides of the industry to get together and do business. We have an excellent lineup of speakers who we are sure will give some thought-provoking presentations.”

Call the Coach Tourism Council on 0870 850 2839. Visit www.coachtourismcouncil.co.uk