First appoints new Commercial Directors

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Martin Hirst joins First West Yorkshire from retailer Boots

First Bus has appointed two new Commercial Directors for its West Yorkshire and West of England businesses.

Martin Hirst and Rob Pymm have joined First West Yorkshire and First West of England, respectively, this month. Both directors have over 20 years’ experience in commercial roles, with Martin joining from national retailer, Boots, and Rob joining from international delivery company, DHL Express.

Reporting directly to their managing directors, the two new Commercial Directors will take overall responsibility for their company’s network and performance, overseeing fares and tickets, the local marketing strategy, stakeholder engagement and contract tendering.

Giles Fearnley, Managing Director of First Bus, said: “I am really delighted to welcome both Martin and Rob on-board and I know they will be bringing new ideas and a fresh way of thinking as we transform our businesses, continuously improving our customer offering and place our services at the very heart of the communities we serve.”

Martin commented: “I am delighted to be joining First Bus at such an exciting time, particularly in West Yorkshire and look forward to working with the team and local stakeholders to support the ambition of doubling passenger numbers in Leeds and delivering truly market leading services.”

Rob added: “I am really excited to have joined First West of England. I am very much looking forward to working with the team to build on the great work that has already been done to develop our proposition.

“I am passionate about understanding our customers’ needs and delivering great service, and I am confident that by doing so we can continue to see groundbreaking levels of growth across our businesses.”