Campaign focuses on convenience, value for money and environmental benefits to promote bus travel
Greener Journeys is launching a major drive to get the public out of cars and onto the bus.
Claire Haigh, Chief Executive, will join Transport Minister Norman Baker to start Catch the Bus Week 2013, a national campaign which is running from April 29 to May 5. The campaign aims to increase awareness of the benefits of bus travel across the UK, and to encourage first time or infrequent users to give the bus a try.
The scheme promotes the benefits of bus travel, focusing on convenience, value for money and environmental benefits.
Participating operators include Arriva, Stagecoach, FirstGroup, Go- Ahead and many local companies. Each firm is running its own initiatives and events to engage with bus users, with plans including ticket offers, initiatives with local charities and community events.
Claire Haigh explained: “Since 2010 Greener Journeys has been striving to take one billion car journeys off the road and Catch the Bus Week will help us reach this aim. Buses play a crucial role in our society from getting children to school, carrying people to work, the shops or to their local park or swimming pool day in day out. Buses support the economy.
“Buses also help reduce congestion on the roads, promote social inclusion by providing a vital link to those without other means and reduce all our carbon footprints and travel’s effect on the environment.
“This campaign will be a springboard for greater public attention of the bus’s many benefits and I hope will encourage both car drivers and infrequent bus users to give the bus a try. I am delighted to be launching such an important campaign.”
Transport Minister Norman Baker said: “Modern buses are clean, green and safe. They are a lifeline for many people, and an important cog in the engine of economic growth. Surveys show that the vast majority of people who use the bus are satisfied with their experience. The challenge is to get more of the population to give buses a go, which is why this campaign is so important.”
For more information visit www.catchthebusweek.co.uk