With increasing amounts of business for coach firms coming from private groups, wholesaler Independent Coach Travel (ICT) is offering a free brochure template design service for those looking to boost sales to this sector.
A full colour four-page brochure can be designed to include the company logo, contact details and rates for a selection of ICT packages, which can be printed and distributed to private group clients.
“The response from clients has been very positive and having their own brochure has seen a significant increase in sales,” said Claire Preest, ICT’s Sales Manager.
The firm has also just launched its new format 2013-14 brochure, which it says features a bigger variety for coach operators than ever before. These include special & all inclusive packages, seasonal offers, events & festivals, singles promotions, city & short breaks including London Theatre & deluxe packages, theme parks and ocean & river cruising.
Over the past six years, ICT has published product brochures on a quarterly basis to provide operators with regular updates on new packages and offers throughout the year, rather than just one annual brochure repeating products for the same destinations. After listening to operator feedback, ICT said it will now produce two brochures annually, while continuing to offer regular updates of products to focus on what’s new and different in the groups market.
ICT General Manager, Ben Pinsent, said: “With an increasing variety of products, packages and destinations to choose from, we believe distributing our brochures at two key periods a year helps our clients fill the gaps in their current tour programmes and also enables them to plan ahead for the following year too.”
The new ICT brochure offers 56 pages of tour packages and short breaks, up to December 2014.
Call ICT on 020 7538 4627. Visit www.coachandgrouptravel.com
